AI readiness and buyer journey audit
AI visibility, GEO, and conversion, in one diagnostic.
An audit that shows where AI is bypassing your website and how that is affecting conversion. Most GEO tools cover the technical layer: schema, crawl access, sitemaps. That's eight or nine items. At Xyra, we run a 30-item check, including the buyer journey and content layers where high-intent buyers actually make decisions. No tool covers this. It requires expert interpretation.
What we assess across four pillars
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Find
Whether AI systems can reach and correctly index your site. This is discoverability, the layer everything else depends on.
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Understand
Whether AI can lift accurate, specific information from your pages. This is content extractability, what determines what AI actually knows about you.
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Recommend
Whether AI understands who you are, what you do, and who you serve, clearly enough to put you forward. This is entity clarity.
Convert
Whether a buyer arriving from AI finds what they need to act. This is decision journey readiness, the layer almost no audit tool checks.
What you get:
A scored assessment across all 30 items. Priority issues with plain-English commentary on the pipeline risk of each. Page-level breakdowns. Recommendations tied to conversion outcomes.
Available across three tiers, see Pricing for detail.
Find out where you stand
A scored snapshot of how you show up in AI search.
See where your brand appears, where it is absent, and what signals are holding you back.
This is an indicative scan to reveal gaps. The full audit shows how to fix them. We work with businesses across a range of sectors — from aesthetic clinics to SaaS platforms.
Competitor Benchmark Report
Run the same 30-item framework across your three to five closest competitors. Find out who AI is citing for your buyers' queries and why.
This combines AI citation data which competitors appear in ChatGPT, Perplexity, and Google AI Overviews for your category queries with full buyer journey and content layer analysis. The citation data tells you who is winning. The framework analysis tells you why, and what is structurally different about how they are built.
What you get
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Scored breakdown across all 30 items per competitor
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Citation audit across your top buyer queries
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Side-by-side comparison showing structural gaps between your site and the ones AI prefers
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Prioritised recommendations on where to close the gap first
Typical scope
Covers three to five competitors. Exact scope and timeline confirmed at point of enquiry.
Where the audit leads
Most clients come for the diagnosis. Some need help acting on it. If your findings point to deeper structural or content issues, we can support the work directly.
Content structure and optimisation
Restructuring pages so AI can extract and cite your content. Answer blocks, FAQ layers, heading architecture, and self-contained content units built for how AI reads.
Buyer journey and conversion optimisation
Journey mapping, friction identification, and landing page improvements. For AI-referred traffic that arrives with higher intent but less patience for a poorly structured page.
Information architecture and site structure
When the problem is how the site is organised, not just what it says. IA reviews, navigation logic, page hierarchy, and journey flow from first touch to conversion.
Content strategy
What to create, how to structure it, and which pages to prioritise first. Rooted in your audit findings and the gaps AI is using to surface your competitors instead of you.
These are available as standalone engagements or as extensions of AI readiness and buyer journey Audit
Frequently asked questions
What does the audit cover that an SEO tool does not?
Most SEO and GEO tools audit the technical layer: crawl access, sitemaps, and structured data. That covers around eight or nine items. Xyra audits all 30, including the UX and content layers where high-intent buyers actually make decisions. Whether your page hierarchy surfaces the right answer fast enough, whether your copy is written for a visitor who already knows what they want, whether your content can be extracted and cited accurately by AI. No tool covers this. It requires expert interpretation.
What is the difference between the AI Readiness Audit and the Competitor Benchmark Report?
The AI Readiness Audit assesses your own site across all 30 items. The Competitor Benchmark Report runs the same framework across three to five of your closest competitors, combined with AI citation data showing who appears in ChatGPT, Perplexity, and Google AI Overviews for your category queries. The citation data tells you who is winning. The framework analysis tells you why.
What happens after the audit?
The audit is a standalone deliverable. Most clients take the findings and act on them with an internal team or existing agency. Where findings point to deeper structural or content issues, Xyra can support the work directly through content structure and optimisation, UX and conversion work, information architecture, or content strategy. These are scoped separately.
Who is the audit for?
Any business where the buyer journey is research-heavy and trust matters. Healthcare and wellness providers, specialist service businesses, SaaS companies, B2B teams. Categories where AI tools are actively doing pre-purchase research and shortlisting on behalf of buyers. If a single new client has significant lifetime value, low AI visibility has a direct and measurable revenue cost.
Is this relevant if my traffic is already converting well?
Possibly more so. Strong conversion rates on declining or stagnant traffic often mean the visitors you are getting are already high-intent. That is the pattern AI search creates. The question is how much demand is resolving inside AI before anyone reaches your site at all, and how much of that you are not seeing because it never becomes a click.