Frequently asked questions
If your question is specific or time-sensitive, contact us and we will review it carefully.
What does the audit actually cover?
Thirty items across four things: whether AI can find you, understand you, recommend you, and convert the buyers it sends your way. In audit terms, that's Discoverability, Content Extractability, Entity Clarity, and Decision Journey Readiness. Every tier covers all 30 items, what changes across tiers is how deep the findings go and what you walk away with.
What will this actually improve, leads or just traffic?
The audit identifies where high-intent visitors are dropping off or not converting. The fixes are designed to improve conversion quality rather than simply increase traffic volume.
Which tier is right for me?
Tier 1 suits businesses looking for a baseline. Tier 2 suits teams that want detailed findings they can implement internally. Tier 3 suits businesses ready to execute against a structured roadmap.
How are findings delivered?
As a structured report. Tier 1 includes a scored summary. Tier 2 includes a full annotated audit. Tier 3 adds a prioritised roadmap and implementation backlog.
What do you need from us to get started?
Your website URL, a brief description of any traffic or conversion concerns, and an indication of which tier you are considering.
Do I need to redesign my site after an audit?
No. Most recommendations involve content, structure, and decision-path improvements rather than a full redesign.
Who carries out the audit?
Every audit is conducted by a senior UX director with a growth marketing background.