Pricing and scope
Every audit covers all 30 items across four pillars. What changes across tiers is depth, deliverables, and what you walk away with.
Pricing starts from £699. All engagements are project-based with no retainer required. Optional monitoring is available after your audit.
AI Readiness and Buyer Journey Audit
Tier 1 - Diagnose
A clear baseline before you decide where to invest or what to fix.
What you get
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Scored assessment across all 30 items
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Top 10 priority issues with plain-English commentary on what each one is costing you
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Summary of where AI is bypassing your site and why
Best for: Businesses who want a clear baseline before making content or buyer journey investments.
Tier 2 - Understand
The full picture, not just the headline score. Every finding, explained.
What you get
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Everything in Tier 1
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Full annotated audit with page-level breakdowns
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Priority-ordered issue list with effort estimates
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Specific recommendations per finding
Best for: Marketing leads, heads of content, and digital teams who need something they can act on internally.
Tier 3 - Fix
Exactly what to fix, in what order, with what expected outcome.
What you get
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Everything in Tiers 1 and 2
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90-day roadmap sequenced by effort and pipeline impact
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Prioritised backlog with owner assignments, effort estimates and success metrics
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Optional walkthrough call before implementation begins
Best for: Businesses with an implementation team ready to move, or those briefing an agency.
Competitor Benchmark Report
The same framework applied across your closest competitors. AI citation data combined with full buyer journey and content layer analysis. Find out who AI is citing for your buyers' queries and what structural differences explain why.
Exact scope and timeline confirmed at point of enquiry.
What could better AI visibility be worth to you?
Put in your current traffic, conversion rate, and average deal value. The AI ROI Calculator shows how changes in AI visibility translate into real revenue impact, so you can see what improving your score could mean before you commit to anything.
Find out what low AI visibility is actually costing you.
Frequently asked questions
What does the audit actually cover?
Thirty items across four pillars: Discoverability (whether AI systems can reach and index your site), Entity Clarity (whether AI understands who you are and what you do), Content Extractability (whether AI can accurately lift and cite information from your pages), and Decision Journey Readiness (whether a high-intent visitor arriving from AI finds what they need to convert). Every tier covers all 30 items. What changes is the depth of findings and what you walk away with.
What will this actually improve, leads or just traffic?
The audit identifies where high-intent visitors are dropping off or not converting. The fixes are structural: heading hierarchy, CTA placement, content clarity, trust signals, and decision-path friction. That affects conversion quality more than traffic volume. Use the calculator above to model the potential revenue impact before committing.
Which tier is right for me?
Tier 1 suits businesses that want a clear baseline before committing to content or buyer journey investment. Tier 2 suits marketing leads and digital teams who need detailed findings they can act on internally. Tier 3 suits businesses with an implementation team ready to move, or those briefing an agency on a structured plan. The tier you choose should reflect how much internal resource you have available to act on the findings.
How are findings delivered?
As a structured report. Tier 1 delivers a scored summary. Tier 2 delivers a full annotated audit. Tier 3 delivers everything in Tiers 1 and 2 plus a 90-day roadmap and prioritised backlog. Tier 3 also includes an optional walkthrough call. The audit is a one-off project with no retainer required. Most clients use the findings to brief an internal team or agency. Follow-up assessments and advisory support can be arranged if required.
What do you need from us to get started?
Your website URL, a brief on what has changed in your traffic or conversion performance, and a sense of which tier you are considering. Everything else is confirmed at point of enquiry, including final scope and pricing based on the size and complexity of your site.