Pricing and scope
Whether you need to understand where your buyer journey breaks down, see how you compare with competitors or decide what to change, there is a place to start. Audits start at £699, and everything else is scoped around your website and what you need. All work is project-based, with no ongoing commitment.
Choose your starting point
Audit, from £699
A scored baseline of how your business performs across AI discovery, representation and the buyer journey, with a clear summary of the key issues to investigate.
What you get
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Scored assessment across all 30 items, grouped under Find, Understand, Recommend and Convert
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Top 10 priority issues that matter to the business
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Summary of potential gaps across AI discovery, representation and the buyer journey
Best for: Businesses that want a clear baseline before making content or buyer journey investments.
Comprehensive audit
Go beyond the scores to understand where the buyer journey breaks down, why the issues matter and which improvements deserve priority.
What you get
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Scored assessment across all 30 items, grouped under Find, Understand, Recommend and Convert
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Detailed annotated report with page-level analysis
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Explanation of gaps between AI recommendations and website content
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Prioritised findings with specific recommendations for improvement
Best for: Business leaders, marketing leads and digital teams who need detailed findings and prioritised recommendations.
Strategy & Optimisation
Decide what to change and in what order, with strategic recommendations for the areas that matter most to your business. Available on its own or after an audit.
Choose from:
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Content structure & optimisation: framework and page-level recommendations
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Information architecture & site structure: review and recommended structure
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Buyer journey & conversion optimisation: journey map and page-level recommendations
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Content strategy: content framework and activation roadmap
Best for: Businesses that already know where the buyer journey breaks down, or have just had it confirmed by an audit.
Competitor Benchmark Report
Compare how AI discovers, understands and recommends your business against relevant competitors, alongside the content and buyer journey differences that may influence consideration. Receive a comparative assessment highlighting where competitors are stronger, where your business stands out and which gaps to prioritise. Scope and timeline are confirmed before work begins.
Explore the potential value of improving your buyer journey
Explore illustrative scenarios using your traffic, conversion rate and customer value. The calculator helps you understand how changes in visibility or conversion assumptions could affect potential revenue. These are estimates, not forecasts or guaranteed results.
Explore how discovery and conversion improvements could affect your business.
Frequently asked questions
How is pricing worked out?
Audits start at £699. The final scope and fee depend on the size and complexity of your website and what you need assessed, and are confirmed before any work begins. Comprehensive audits, benchmarking, and strategy and optimisation work are scoped and quoted individually.
What does the audit actually cover?
Thirty items across four pillars. Find covers whether AI systems can access and retrieve information about your business. Understand covers whether AI can interpret your expertise, services and capabilities accurately. Recommend covers whether AI recommends your business for relevant buyer needs. Convert covers whether your website delivers on the expectations AI creates and makes the next step clear.
What does the audit help me improve?
The audit identifies potential gaps in AI discovery, how your business is represented, and the experience buyers have on your website. Recommendations may address content clarity, page structure, trust signals, calls to action and enquiry paths. The audit provides a basis for improvement, not a guarantee of additional leads or sales.
Which option is right for me?
If you want a clear baseline before investing in content or buyer journey work, start with an audit. If you need detailed, page-level findings and prioritised recommendations, a comprehensive audit goes further. If you already know where the journey breaks down, we can start directly with strategy and optimisation.
How are findings delivered?
Findings are delivered as a structured report covering the 30 audit items. An audit provides a scored PDF with key findings, and a comprehensive audit includes detailed annotations, page-level analysis and prioritised recommendations alongside the scored assessment. Strategy and optimisation work is delivered according to the scope we agree.
What do you need from us to get started?
Your website URL, a brief on what has changed in your traffic or conversion performance, and a sense of which tier you are considering. Everything else is confirmed at point of enquiry, including final scope and pricing based on the size and complexity of your site.