<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Xyra Foundry]]></title><description><![CDATA[Xyra Foundry is a London-based consultancy offering AI Readiness Audit and Competitor Benchmark Report services. ]]></description><link>https://www.xyrafoundry.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 28 May 2026 17:54:44 GMT</lastBuildDate><atom:link href="https://www.xyrafoundry.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Best GEO tools in 2026: a straight comparison]]></title><description><![CDATA[Generative Engine Optimisation (GEO) has moved from emerging discipline to business priority in the space of two years. With ChatGPT, Perplexity, Google AI Overviews, and Gemini now shaping how people discover and evaluate businesses, the question of whether your brand appears in AI-generated answers is no longer theoretical. It has pipeline implications. The market has responded with a growing category of tools designed to help brands track, measure, and improve their AI visibility. This...]]></description><link>https://www.xyrafoundry.com/post/best-geo-tools-2026</link><guid isPermaLink="false">6a1630e62a9023e23335b893</guid><pubDate>Thu, 28 May 2026 15:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ed3a87_38a0bcebdd62454696c52e84dd387218~mv2.jpg/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patsyhywong</dc:creator></item><item><title><![CDATA[Generative engine optimisation checklist for service businesses]]></title><description><![CDATA[TL;DR: Most GEO advice covers the technical layer. This checklist does too. Then it covers what comes after. There is no shortage of advice on how to get your business to appear in ChatGPT, Perplexity, and Google AI Overviews. Check your robots.txt. Add schema markup. Get on review platforms. Pitch for listicle features. All of that is legitimate. Some of it will move the needle. But it addresses one layer of the problem. Service businesses have two more. Here is the technical checklist in...]]></description><link>https://www.xyrafoundry.com/post/enerative-engine-optimisation-checklist-service-businesses</link><guid isPermaLink="false">6a162555ce062e4a09f1e55f</guid><pubDate>Tue, 26 May 2026 23:44:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ed3a87_9cf311c9564b4d12becaceb5f7e811a0~mv2.jpg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patsyhywong</dc:creator></item><item><title><![CDATA[5 signs your website is invisible to AI search]]></title><description><![CDATA[Something shifted in how people find businesses online, and it happened faster than most marketing teams noticed. When someone searches for a clinic, a service provider, or a specialist, they are increasingly not scrolling through a list of blue links. They are reading a synthesised answer generated by ChatGPT, Perplexity, Google AI Overviews, or one of several other AI-powered tools. That answer cites some businesses and skips others. The ones it skips are, for that user, effectively...]]></description><link>https://www.xyrafoundry.com/post/5-signs-your-website-is-invisible-to-ai-search</link><guid isPermaLink="false">6a135e69f3bc0136e519491d</guid><pubDate>Mon, 25 May 2026 01:02:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ed3a87_4b17f42433eb4ffca44285c00e19f290~mv2.jpg/v1/fit/w_1000,h_624,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patsyhywong</dc:creator></item><item><title><![CDATA[The 5-second confirmation test: why AI-assisted visitors fail your website before they read a word]]></title><description><![CDATA[Your website was probably built for someone who arrives curious. Someone who doesn't know much yet. Someone who needs to be educated, guided through the funnel, persuaded over multiple sessions. Your navigation, your hero copy, your content hierarchy -- all of it was designed for exploration. The problem is that AI-assisted visitors don't explore. They confirm. By the time someone clicks through from a ChatGPT response, a Perplexity summary, or a Google AI Overview, they already know...]]></description><link>https://www.xyrafoundry.com/post/5-second-confirmation-test-ai-visitors</link><guid isPermaLink="false">6a10de01a2438924d10d9afd</guid><pubDate>Fri, 22 May 2026 23:08:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ed3a87_45e619a6094747518b8bba7de14d8129~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patsyhywong</dc:creator></item><item><title><![CDATA[Most websites are optimised for exploration, not confirmation]]></title><description><![CDATA[When someone arrives at your website having already researched on ChatGPT, Perplexity, or Google AI Overviews, something important has already happened. They have formed a view. They are not browsing to learn. They are visiting to confirm. This is the behavioural shift that generative engine optimisation is built around. And almost every website in existence is built for the opposite moment. Exploration-optimised design assumes the user needs guiding through discovery: the hero that creates...]]></description><link>https://www.xyrafoundry.com/post/most-websites-are-optimised-for-exploration-not-confirmation</link><guid isPermaLink="false">6a06543d875a6143a3398014</guid><pubDate>Thu, 14 May 2026 23:23:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ed3a87_867f6b9d4d3d4460a03b0ef033a8e2d8~mv2.jpg/v1/fit/w_1000,h_625,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patsyhywong</dc:creator></item><item><title><![CDATA[Why AI-assisted users behave differently on websites]]></title><description><![CDATA[Your website was built for a visitor who arrives cold. Someone who needs educating, warming up, and gradually persuading. That visitor is becoming rarer. AI is changing when, how, and why people click through to websites at all. And most sites have not caught up. The old web journey model For most of the internet's history, websites were designed around a predictable pattern. A user would search for something broad, land on a page, browse around, read through layers of content, and slowly...]]></description><link>https://www.xyrafoundry.com/post/why-ai-assisted-users-behave-differently-on-websites</link><guid isPermaLink="false">69fe9301ecab901137528cd3</guid><pubDate>Sat, 09 May 2026 02:08:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ed3a87_add2df1a5c1f4b468047cd205b8171ba~mv2.jpg/v1/fit/w_1000,h_625,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>patsyhywong</dc:creator></item></channel></rss>